GrassRoots Promotion Launches Imprint, Adds Tomalty

Jill Tomalty

GrassRoots Promotion has added 18-year country and Christian marketing and promotion exec Jill Tomalty to lead its new imprint, GrapeVine Promotion. Grapevine will focus on small market radio promotion, as well as blog and streaming promotion, along with project management and consulting.

Tomalty most recently served as Director of Marketing at Provident Label Group (Sony). Her career stops also include Director of Regional Promotion at Flying Island Entertainment, Director of Brand Management at Word Entertainment (Warner Music Group), and Promotion Director at Curb Records.

Grassroots Promotion, launched in 1996, will provide support services for GrapeVine Promotion’s staff. GrassRoots Promotion launched to focus on grassroots marketing informed by radio airplay.

GrassRoots Co-owner and Managing Partner Nancy Tunick said, ”We are excited about the opportunity to focus more comprehensively on each of our promotion clients and to add additional services with our new imprint GrapeVine Promotion. I have worked with Jill a number of times over the years, and I am thoroughly impressed with her knowledge, experience, abilities and enthusiasm for the artists and their music. We are a company that has been built around incredibly talented professionals, and we are excited to bring Jill into our culture and mission for serving our clients.”

Tomalty is in place at GrapeVine Promotion and can be reached at jill@grapevinepromotion.com or 615-300-3239.