Patti Olsen-Garafola (c) pictured with SSM Entertainment act Branch and Dean.
Nashville-based label, SSM Entertainment, has appointed Patti Olsen-Garafola as president, according to SSM CEO and Chairman Dean Scallan.
“Patti’s experience and skills will aid the growth of the label both economically and from an artist management perspective,” said Scallan. “Patti reflects our goals of maintaining a family atmosphere with close attention to relationships, the heart and soul of our business. She has the kind of vision and sharp focus that we felt we needed right now. We are confident that she is exactly the right person to guide SSM into the future.”
Olsen-Garafola’s experience includes promotion for MCA, Mercury, Atlantic and RCA Records where she helped build the careers of such artists as Reba McEntire, George Strait, Billy Ray Cyrus, Toby Keith, Shania Twain, Martina McBride, John Michael Montgomery and Neal McCoy.
SSM artists include country duo Branch & Dean and rising star Kayla Adams.
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Eric T. Parker oversees operations and contributes editorial for MusicRow's print magazine, MusicRow.com, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. eparker@musicrow.com | @EricTParkerView Author Profile
