Carrie Underwood promo. Photo: Paul Drinkwater/NBC
NBC Sports Group will debut a new cinema spot tomorrow, Friday, Aug. 14, starring Carrie Underwood performing “Waiting All Day for Sunday Night,” the opening theme to Sunday Night Football on NBC.
The two-and-half minute spot is a behind-the-scenes look at the making of this year’s Sunday Night Football show opening sequence featuring Underwood and NFL stars. It will debut in National CineMedia’s FirstLook pre-show program in AMC, Cinemark, and Regal Entertainment Group, a network of more than 19,000 movie screens.
Sunday Night Football is primetime television’s No. 1 program.
“Waiting All Day for Sunday Night” is set to the original Joan Jett song, “I Hate Myself for Loving You.” This marks Underwood’s third season performing the song for NBC Sports.
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