John Rich Expanding Redneck Riviera Brand With Nashville Restaurant

John Rich is bringing the Riviera to Broadway. He plans to expand his growing Redneck Riviera brand, which already includes clothing, footwear, and home goods, into a restaurant chain, and the very first one will open in downtown Nashville near Lower Broadway next year. Rich, who has partnered with Acumen brands to expand the line, told Billboard it was a no-brainer choosing Music City as the launch pad city for the new clubs.

“To me, Nashville is probably the most exciting city in the United States right now,” said Rich. “We tour constantly, and we hit a lot of great cities, but there’s just no energy like what’s going on in downtown Nashville right now. And if you’re going to have a bar and restaurant called ‘Redneck Riviera,’ I can’t think of a better place to have one than downtown Nashville, so that is what we are moving on currently.”

Rich will honor vets and active duty military in the new venues with a Heroes Bar, where the first Redneck Riviera Beach Beer will be on the house to each and every serviceman or woman or veteran who walks through the door. American pride is a theme that will run deep through the entire brand, according to the Celebrity Apprentice winner.

A new liquor line bearing the brand is also planned, along with future restaurants in Myrtle Beach and Pensacola and a possible television show and music festival as well.