Live Nation Entertainment has partnered with media company VICE to develop and launch a digital content platform set to roll out across mobile, web and TV in 2015.
The joint venture will marry Live Nation’s massive live music base and access to thousands of artists, with the creative editorial powerhouse VICE. The platform will eventually feature hundreds of hours of originally produced content, including: long and short form video series, editorial franchises, live digital music experiences created collaboratively with artists, documentaries, as well as daily editorial content, and ecommerce and ticketing offerings. It is expected to be available in all major markets across the world in nine different languages.
Brooklyn-based VICE has divisions including television and movie production, advertising, digital media, book publishing, and a record label. Known for appealing to a young, hip demographic, the company is valued at about $2.5 billion, according to the L.A. Times.
Today’s (Nov. 13) announcement was made by Live Nation CEO and president Michael Rapino, and VICE founder and CEO, Shane Smith.
Category: Featured, Sales/Marketing
About the Author
Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.View Author Profile
