Zac Brown’s Southern Ground Artists, which is home to the Zac Brown Band and others, has entered a strategic partnership with Universal’s John Varvatos Records, Big Machine Label Group and Republic Records.
The deal covers Zac Brown Band’s future releases, with a new album scheduled for release next spring. Also included in the agreement are projects by acts signed to Southern Ground Artists.
ZBB was previously signed to Warner Music’s Atlantic Records, before spending the last year as a free agent.
Brown shared news of the deal with Billboard backstage at the iHeartRadio festival in Las Vegas over the weekend. Joining him at the announcement were BMLG’s Scott Borchetta, Republic’s Monte Lipman, and Varvatos, who grew to prominence as a leading menswear designer.
ZBB is comprised of Brown, Chris Fryar, Clay Cook, Coy Bowles, Daniel de los Reyes, Jimmy De Martini, John Driskell Hopkins and Matt Mangano.
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