StubHub, secondary ticket outlet owned by eBay, announced this week (Aug. 6) it has nationally launched an iOS app offering personalized music event recommendations (within 150 miles) to purchase re-sell tickets on its site.
The new StubHub Music app will scan users’ music libraries to populate a list of upcoming events featuring their favorite artists and similar artists. Event information, including ticketing details and purchase options can then be added to calendars, emailed or messaged to friends.
Billboard notes: “[StubHub] doesn’t have a relationship with Ticketmaster, the leader in direct ticket sales, so for those shows, it either doesn’t let you know primary tickets are still available, or it will say ‘refer to venue website’ without providing a link. That could be a problem because resold tickets usually cost more than ones you can get from the box office. Sometimes, if the show isn’t sold out, it will also direct customers to other ticket-sellers, like Brown Paper Tickets, Eventbrite, or AXS, but not always.”
StubHub has previously been an exclusive partner with the Live Nation (Ticketmaster)-rival AEG Live, which runs AXS.
The San Francisco-based StubHub has been testing the app locally since June 2014. Coming this year, Stubhub “will test and release products that address the pain points associated with the [highly fragmented and disjointed] live event space (i.e. event discovery, logistical planning, etc.).”
For more on the StubHub Music app, visit iTunes or contact Smita Saran at ssaran@stubhub.com.
Category: Artist, Featured, Sales/Marketing, Touring
About the Author
Eric T. Parker oversees operations and contributes editorial for MusicRow's print magazine, MusicRow.com, the RowFax tip sheet and the MusicRow CountryBreakout chart. He also facilitates annual events for the enterprise, including MusicRow Awards, CountryBreakout Awards and the Rising Women on the Row. eparker@musicrow.com | @EricTParkerView Author Profile
