In-App Purchasing Power Coming To Facebook, Twitter

• July 18, 2014 [print-me target="div.post-title, div.post-meta, div.post-body" do_not_print=".twitterLink, .sharedaddy, .jp-relatedposts, .fb-comments-title, .fb-comments-text, .fb-comments, .post-comments" tag="span" class="print-me-container"]

Twitter and Facebook are making moves so that users can make purchases without leaving their respective sites or apps.

Twitter is acquiring CardSpring, a payments infrastructure company. Twitter already offers users the ability to claim deals, and add items to an online shopping cart directly from a Tweet.

Facebook is testing a new feature to help businesses drive sales through the News Feed and on Pages. With this feature, people on desktop or mobile can click the “Buy” call-to-action button on ads and Page posts to purchase a product directly from a business, without leaving Facebook.FB buy button

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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.

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