Cumulus and Big Machine Label Group have entered a strategic partnership to create NASH Icons, which includes the launch of a record label and live events business.
The venture will showcase Nashville’s most iconic talent from the last 25 years, and release future recordings by those artists.
NASH Icons will also create live events, merchandise, video and a section in NASH magazine.
NASH Icons will be based at the NASH Campus in Nashville, which includes three studios designed for a combination of TV and radio programming, indoor and outdoor event space, a print newsroom and extensive office space.
Cumulus will separately introduce NASH Icons branding on some of its owned-and-operated radio stations, as well as create and syndicate NASH Icons content to affiliate stations through its WestwoodOne subsidiary.
NASH Icons will be a complement to the more contemporary-focused NASH brand, so ideally, the same markets would be able to have both types of stations.
All 68 Cumulus-owned Country stations are “Powered by NASH” and exclusive programming from the NASH campus currently airs on more than 400 radio stations nationwide through WestwoodOne. Cumulus is also an investor in digital audio provider Rdio, which will soon feature dedicated NASH and NASH Icon programming.
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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.View Author Profile
