Could Amazon be inching its way into the world of music streaming? According to recode.net, sources are predicting that Amazon will offer a music subscription service similar to Spotify. This service would most likely be bundled with its Prime delivery option.
Sources say that Amazon is engaged in talks with music labels about making the deal happen, though the discussions have been going on for several months. If the deal succeeds, Amazon will likely offer music content in a manner similar to how it offers videos. The company currently offers certain free movies to customers who pay a Prime membership fee ($79 per year), which is used for free two-day shipping and other perks.
Amazon has strengthened its stable of executives with digital music experience in the past few years. In October 2012, Amazon hired Michael Paull, a Sony music executive, to lead its digital music operations. It also brought in Drew Denbo, who handled business development at Rhapsody and MOG, in the same role at the e-commerce site, as well as Adam Parness, who handled licensing for Rhapsody.
If Amazon does enter the realm of streaming music, it will have no shortage of contenders, including Spotify, Beats Music, and iTunes Radio.
Amazon declined to comment.
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Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.View Author Profile
