Clear Channel and Horizon Media, a privately-owned media services agency, have created a $100 million, multi-year cross-platform partnership providing Horizon and its clients with exclusive access to select integrated, first-to-market opportunities across Clear Channel’s business and platforms.
The alliance will enable the companies to leverage Clear Channel’s assets including out of home, broadcast, mobile, digital and events to benefit Horizon’s clients, proving the effectiveness and ROI of broadcast and out of home through deep integrated marketing partnerships.
The alliance provides Horizon Media with exclusive rights to several programs, including select Artist Integration Programs, World Premieres, customized shows at Clear Channel’s iHeartRadio Theaters in New York and Los Angeles, and more. In addition, the agency will have access to the full array of creative talent at Clear Channel Media and Entertainment for special content creation opportunities.
The partnership will also allow for the co-creation of new psychographic targeting systems utilizing Horizon’s proprietary tools and insights fused with unique music and consumer research built on Clear Channel Media’s industry-leading national reach. The valuable research insights developed throughout the partnership will fuel further media mix model development.
“We’re excited about this ground-breaking partnership and the positive impact it will have for our clients’ business,” said Bill Koenigsberg, President, CEO and Founder of Horizon Media. “I’ve been impressed with the transformation of Clear Channel into a multi-platform company that can provide national reach while activating locally and providing measurable ROI.”
“Clear Channel and Horizon are committed to the same goal — providing our advertising partners with superior ROI on their marketing expenditures,” said Bob Pittman, Clear Channel’s Chairman and CEO. “We are excited to create new ways to use our unique assets and the powerful, engaged and interactive relationships we have with consumers 24/7 — and we’re looking forward to taking the innovation to a new level for Horizon partners through this groundbreaking new relationship and creative alliance.”
About the Author
Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.View Author Profile
