Susan Wojcicki
YouTube is getting a new boss. Susan Wojcicki is moving from her role as Google SVP of Advertising to head of the Google video site. The change signals YouTube’s focus on increasing ad revenue. Wojcicki succeeds Salar Kamangar.
YouTube and the music industry are closely intertwined, given the significant number of music videos on the site.
Google Chief Executive Larry Page confirmed the appointment with this statement: “Salar and the whole YouTube team have built something amazing. YouTube is a billion-person global community curating videos for every possibility. Anyone uploading their creative content can reach the whole world and even make money. Like Salar, Susan has a healthy disregard for the impossible and is excited about improving YouTube.”
YouTube has 1 billion monthly visitors. It brought in about $5.6 billion in ad revenue last year, and netted $1.96 billion—an increase of 66 percent over the previous year (eMarketer). Nielsen is now on board measuring online video views.
Wojcicki was a driving force behind Google’s $1.65 billion acquisition of YouTube in 2006.
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In more tech news, Facebook rolled out a new iPhone app, Paper, on Monday (Feb. 3). It offers more news in the news feeds and minimagazines on a variety of topics. Editors curate articles and blog posts for Paper.
Category: Featured, Sales/Marketing
About the Author
Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.View Author Profile
