McGrady Joins BMLG as Sr. Manager, Partnership Marketing

Sarah McGrady. Photo Credit: Steven C. Knapp

Sarah McGrady has joined Big Machine Label Group as Sr. Manager, Partnership Marketing. In her new role, McGrady will assist in managing and soliciting strategic partnerships for the label group’s Big Machine Records, The Valory Music Co. and Republic Nashville imprints. McGrady will also also manage artist affinity data to better position BMLG’s artist roster with a broad spectrum of brands.

McGrady previously worked at the Country Music Association. After joining the CMA in February 2009, McGrady was involved with major events such as CMA Music Festival, CMA Awards, CMA Country Christmas and CMA Marketing Summit. McGrady was also involved with developing the CMA EDU initiative across college and university campuses. McGrady is the current President of SOLID (Society of Leaders in Development), and has previously contributed to the PR Task Force with the WMBA (Women in Music Business Association) and volunteers with St. Jude, Habitat for Humanity and Cross Point Community Church.

“We are thrilled to welcome Sarah to the team. Her passion for the format and drive made her the perfect addition to our Partnerships division,” said John Zarling, SVP, Partnership Marketing & Promotion Strategy. “In a short time, Sarah’s been involved with an impressive list of brand deals, and we look forward to applying her creative thinking with promotions across our roster of artists.”

“I am thrilled to be joining the phenomenal team that is the Big Machine Label Group. Their strategic planning and innovation are unmatched and I am excited for the opportunity to combine two of my passions, brands and Country Music, to further the reach of their exceptional artist roster,” said McGrady.

McGrady can be reached at Sarah.McGrady@bmlg.net.