Keith Urban introduced his new URBAN(TM) Guitar Collection via HSN, HSN.com and HSN Mobile on Sunday, Nov. 3, resulting in a sellout debut. Urban’s first appearance on HSN marks the largest guitar debut ever for the entertainment lifestyle retailer.
“With the sellout world premiere of the URBAN(TM) Guitar Collection, HSN has once again demonstrated its unique ability to showcase a brand across all platforms like no other retailer in the world,” said Joy Mangano, President of Ingenious Designs, an affiliate of HSN. “This unprecedented launch marks the beginning of an exciting and dynamic partnership and I congratulate Keith on his tremendous debut. I look forward to our continued success as we work together to provide access to high-quality guitar packages to aspiring musicians everywhere.”
The URBAN(TM) Guitar Collection features two versions of the “Phoenix Edition” guitars – electric and acoustic/electric — and was offered in Brazilian Burst, Emerald Brazilian Burst, Rich Black and Vintage Natural Ivory. It is part of a 21-piece set that includes a custom amplifier, coated guitar strings, embroidered guitar strap, guitar picks, instructional DVDs featuring one-on-one lessons from Urban.
About the Author
Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.View Author Profile
