Big Machine Label Group President and CEO Scott Borchetta is featured in a new book titled Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment, authored by Harvard Business School professor Anita Elberse. The book focuses on why Elberse believes the future of popular culture will revolve around big bets on entertainment products. Blockbusters reveals which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals—even as digital technologies are transforming the entertainment landscape.
Borchetta is featured in a section of the book that explores the launch of Taylor Swift’s fourth studio album RED. With more than 1.2 million copies sold in the U.S. in its first week, RED scored the highest first-week sales debut of any album in over a decade. It also marked the second biggest debut week ever for a female artist.
Blockbusters: Hit-making, Risk-taking and the Big Business of Entertainment is now available online and at major bookstores.
Elberse has published several case studies about the success of entertainment celebrities such as Jay-Z, Lady Gaga and LeBron James. Her work has been featured in The New York Times, The Wall Street Journal, Variety, and Fortune.
Category: Featured, Label, Sales/Marketing
About the Author
Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.View Author Profile
