Great American Country Unveils New Brand Identity

Great American Country, part of the Scripps Networks family, has unveiled a new brand identity that reflects the television network’s continuing evolution as an all-American lifestyle viewing destination.

“The re-imagined Great American Country marks a natural evolution for what was previously known as GAC,” said Burton Jablin, president of Scripps Networks. “We’ve long had a vision for this network to be an all-American lifestyle destination. Think of it as a love letter to America, with heart and soul. It represents how we as Americans live and celebrate.”

“This is a significant moment in the evolution of Great American Country” said Sarah Trahern, Sr. VP and GM of the network. “Our roots are in country music, and some of those ever-present themes woven throughout the genre – senses of patriotism, pride in our homes, our families and nation – in many ways embody our network’s spirit and will help guide our programming strategies going forward.”

As part of the brand evolution, the use of the former acronym has been changed to the use of the full title – Great American Country. Also, a new, bold red logo inspired by the American flag has been introduced; the new design was created by Los Angeles-based Big Block Design Group.

“It’s important for us to lead by clearly stating who we are and defining our position in the media landscape,” said Jennifer Leitman, Sr. VP, marketing and creative services for the network. “We’re celebrating America and want to wave that flag, which we’re actually doing through the playful, modern use of our new flag logo.”

The network is also working to include more lifestyle programming into its lineup, including recent programming such as Farm Kings, Kimberly’s Simply Southern, Celebrity Motorhomes and other programs. The October re-brand of Great American Country also marks the network’s debut in high definition – an improvement made in response to viewer and market demand.