Nissan has announced its first-year commitment for iTunes Radio, becoming an exclusive automotive partner, according to a statement on the official website. This will allow the automaker to take advantage of creative formats, including audio/video across Apple TV, iPhone, iPad, iPod Touch, Mac and PC. Among the first Nissan vehicles included in the iTunes Radio partnership are the 2014 Nissan Rogue compact SUV, the 2014 Nissan Versa Note and the Nissan LEAF electric vehicle.
“We see iTunes Radio as an integral part of our new vehicle launches and ‘big moments,’ riding the wave of interest and usage of this exciting new service to maximize exposure of Nissan’s new models,” said Jon Brancheau, VP, Marketing, Nissan North America, Inc. “We’re also adding iAd on iTunes Radio as a critical platform in support of ongoing campaigns, such as our college football and Heisman Trophy Tour initiatives. It’s a great way for Nissan to reach the right audiences in the right markets.”
The 2014 Nissan Rogue will go on sale at Nissan dealers nationwide in November, and the vehicle’s presence on iTunes Radio is a significant part of the marketing campaign for the product.
“Nissan, as a brand also known for innovation, is proud to support iTunes Radio from the very beginning, with content relevant to consumers’ interests,” added Brancheau. “We see iTunes Radio being a huge success and we look forward to delivering amazing brand experiences to this exciting new audience.”
Nissan is the only automotive partner with iTunes Radio; additional exclusive partners include McDonald’s, Procter & Gamble and Pepsi.
About the Author
Jessica Nicholson serves as the Managing Editor for MusicRow magazine. Her previous music journalism experience includes work with Country Weekly magazine and Contemporary Christian Music (CCM) magazine. She holds a BBA degree in Music Business and Marketing from Belmont University. She welcomes your feedback at jnicholson@musicrow.com.View Author Profile
