Gibson Guitar Corp. Becomes Gibson Brands

Gibson Guitar Corp. has revised its name to become Gibson Brands. The change will reflect Gibson’s expanding range of products and evolving lifestyle orientation, as well as the company’s commitment to all aspects of music and sound.

“Of course, the Gibson Guitar Corp. remains a vital, and crucially important, division of Gibson Brands,” states Gibson Brands Chairman and CEO Henry Juszkiewicz. “But with the recent acquisitions of TEAC, the Stanton Group, KRK, and Cerwin-Vega!, as well as a major investment in Onkyo, Gibson now encompasses the entire music and sound chain—from the first chord played by a songwriter on a Gibson guitar, until the music reaches the consumer through Onkyo’s premium high-fidelity systems.”

Juszkiewicz continues, “Gibson guitars have always represented a fusion of technology, art, innovation, and craftsmanship, resulting in a premium range of musical instruments. Gibson Brands will continue to carry that ethos into all our products. Most importantly, we’ve never forgotten that Gibson Brands are about bringing the joy of music and sound to a world hungry for a positive quality of life.”

Gibson Brands was founded in 1894 in Kalamazoo, Mich. and headquartered in Nashville since 1984. The Gibson Brands portfolio includes Epiphone, TEAC, KRK, Stanton, Cerwin-Vega!!, Dobro, Valley Arts, Kramer, Steinberger, Tobias, Slingerland, Maestro, Baldwin, Hamilton, Chickering and Wurlitzer.