Wednesday night (June 6), millions of viewers tuned in to watch the 2013 CMT Music Awards, which was hosted by Jason Aldean and Kristen Bell, and aired on multiple platforms. According to Social Guide, the event ranked as the No. 1 most social television show on Wednesday.
More than 3.4 million viewers watched the live telecast and encore, with a 3 percent increase among women ages 18-49. Additionally, the Red Carpet live telecast earned a 50 percent viewing increase and streaming on CMT.com and CMT Mobile grew more than 101 percent and 118 percent. Needless to say, the network’s ratings are up this quarter.
Twitter traffic almost doubled over the 2012 awards, reaching No. 1 among Social Guide’s Twitter TV Rankings with 30 percent of all Twitter users tweeting about the show. Further, CMT.com and CMT Mobile received triple the amount of votes for Video of the Year award than they did in 2012.
“CMT’s stars aligned to deliver a huge night,” said CMT President Brian Philips. “With Jason and Kristen at the helm, and a show filled with surprises and superstars, we entertained millions of viewers on all screens and tens of thousands of fans on the streets of downtown Nashville. Congratulations to the brilliant production team, led by John Hamlin, Michael Dempsey, Margaret Comeaux and Joe DeMaio.”
The 2013 CMT Music Awards will re-air on Saturday (June 8) and Sunday (June 9).
About the Author
Michael Smith is the Operations Manager at MusicRow Enterprises, where he works in the sales and editorial departments, and manages MusicRow's CountryBreakout Chart. He holds a BA from Vanderbilt University. Please send feedback to msmith@musicrow.comView Author Profile
