Kenny Chesney announced that Blue Chair Bay Rum, his recently announced line of premium, born-on-the-beach spirits, will throw launch parties in 18 cities during his No Shoes Nation tour this spring and summer. These parties, which range from parking lot tailgates to on-premise celebrations, promise to deliver the island-lover’s signature “nowhere to go, nowhere to be” state of mind to rum enthusiasts and music fans across the country.
“So much of the inspiration for my music comes from the places I’ve been, and people I’ve met in the Caribbean,” says Chesney. “I started thinking, ‘What if I could share that sense of escape, and freedom…and fun with friends with everyone! That’s the reason for creating Blue Chair Bay Rum, so I wanted a way to share it beyond the shelf. That’s what we’re – hopefully – bringing people with this rum and these parties.”
The laid-back parties invite like-minded imbibers across the nation to raise a glass of Blue Chair Bay Rum’s White, Coconut and Coconut Spiced flavors in celebration of the anytime, anywhere spirit that defines island life. Locals are invited to sip on signature Blue Chair Bay Rum cocktails, take part in island-themed giveaways and indulge in the singer/songwriter’s “check your troubles at the shore” way of life.
Markets include Dallas (May 11); Milwaukee (May 18); Landover, MD. (May 24); Seattle (June 1); Virginia Beach, Va. (June 6); Philadelphia (June 8); Indianapolis (June 13); Kansas City, Mo. (June 15); Pittsburgh (June 22); Columbus (June 29); Minneapolis (July 12); Denver (July 20); Mountain View, Calif. (July 25); Anaheim, Calif. (July 27); Charlotte, N.C. (Aug. 1); Atlanta (Aug. 3); East Rutherford, N.J. (Aug. 10); Detroit (Aug. 17) and Foxboro, Mass. (Aug. 23).
All will be open to No Shoes Nation tour ticketholders 21 years of age and older. To learn more about Blue Chair Bay Rum’s launch parties and No Shoes Nation Happy Hours, visit www.bluechairbayrum.com.
