YouTube will unveil a paid subscription service in the coming weeks. Numerous outlets have reported the story, including the Financial Times who broke the news Monday (May 6). While most videos are expected to remain free, subscription pricing would start at about $1.99 per month.
According to Billboard, content creators would most likely receive less than 30% of YouTube’s subscription dollars.
The Google-owned site is currently supported by advertising, but the subscription component could help it monetize exclusive content and videos that are less attractive to advertisers.
Digital video advertising is skyrocketing. In 2012, brands spent $2.3 billion on these kinds of ads, an increase of 29% over 2011, according to the Interactive Advertising Bureau.
YouTube’s first channel exclusively featuring original country music content launched in February at www.youtube.com/countrynow. As previously reported, Country Now is home to the original series Country Download, Hear & Now, OMC! and I Luv My Country, which are created and produced in Nashville.
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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.View Author Profile
