General Mills, Big Machine Label Group and Feeding America have teamed up for the second year in a row to Outnumber Hunger in a national initiative that helps fight hunger in local communities. New this year, the initiative will kick-off with an Outnumber Hunger Live! concert, headlined by The Band Perry, the face of this year’s Outnumber Hunger campaign. Outnumber Hunger programs have helped Feeding America secure more than 12 million meals since March 2012.
“One of our favorite things about writing and performing music, other than getting to play for our fans and country music family every night, is that it truly gives us a platform to help others,” said The Band Perry. “Last year, we had the opportunity to participate in Outnumber Hunger and our eyes were opened to the problem of hunger in America, which is why we so strongly support this cause and want to take an even bigger role in supporting Outnumber Hunger this year.”
According to the USDA, one in six Americans struggles with hunger, making the issue a growing reality in every community. By simply entering codes from specially-marked General Mills products, including Cheerios, Yoplait and Nature Valley, at OutnumberHunger.com, Americans can help Feeding America secure five meals for their local food bank. Consumers should look for specially-marked packages of General Mills products featuring The Band Perry, as well as an Outnumber Hunger code. For every code entered online by March 1, 2014, General Mills will donate $0.65 to Feeding America – enough to secure five meals on behalf of local food banks – up to a maximum total donation of $1,300,000. General Mills has already donated $700,000 and will donate up to an additional $600,000 based on online code entry and other consumer actions.
The Band Perry, Brantley Gilbert, Justin Moore, Greg Bates, Cassadee Pope and Florida Georgia Line will play a special concert to raise awareness for Outnumber Hunger, Outnumber Hunger Live!, on Friday, April 5 at The Orleans Hotel & Casino in Las Vegas as part of The Academy of Country Music ACM Experience, a three-day music event leading up to The 48th Annual Academy of Country Music Awards. Concert attendees will have the opportunity to help Feeding America secure meals through special on-site activities.
Additional Big Machine Label Group artists who are encouraging participation include Rascal Flatts and Reba, as well as Eli Young Band, The Mavericks, Thomas Rhett, RaeLynn and Ella Mae Bowen.
“For the second year in a row, we are proud to come together with our artists, General Mills and Feeding America to help make a difference in local communities,” said Scott Borchetta, president and CEO of Big Machine Label Group. “This powerful group of partners is using its collective voice to rally Americans to help the 50 million people across our country who struggle with hunger.”
Outnumber Hunger products will be available first at Sam’s Club on March 12 and then available wherever General Mills products are sold starting in April. To help make a difference in your local community with Outnumber Hunger, visit www.OutnumberHunger.com.
