As Tim McGraw gears up for his first album release on Big Machine Records, Two Lanes of Freedom, Tuesday (Feb. 5), he will team up with his existing brand partners. Pennzoil and Outback Steakhouse will offer fans exclusive access with two unique promotional campaigns in San Diego and Louisiana, respectively.
To kick off the Pennzoil partnership, over three dozen lucky fans will board the USS Midway in San Diego Harbor for an exclusive Two Lanes of Freedom album release concert presented by Pennzoil. Following a multi-week on-air radio sweepstakes, titled “For the Love of Cars, Music & Freedom,” fans from various markets across North America will be welcomed aboard for a one-of-a-kind launch event concert with McGraw. Yahoo! Ram Country will live stream the special performance here, beginning at 7 p.m. PST on Tuesday (Feb. 5).
Outback Steakhouse will also support the new album with the “No Worries Wednesday” campaign. Over 30 fans were invited to McGraw’s home state of Louisiana and treated to VIP access during his Good Morning America performance on ABC from New Orleans. Additionally, over two dozen radio markets across the country will feature an exclusive release week promotion entitled “Five Days of Tim,” offering up five days of giveaways. Packages will include copies of Two Lanes of Freedom, tickets to McGraw’s Two Lanes of Freedom 2013 tour and Outback Steakhouse prize vouchers to experience “No Worries Wednesday,” Outback’s new complete dinner for two for $25.
Visit www.timmcgraw.com for the latest updates and Two Lanes of Freedom 2013 tour dates.
Category: Artist, Featured, Sales/Marketing
