Belmont University is wrapping another session of its entertainment industry solutions think tank, The Pipeline Project. Launched last year, the initiative encourages students to identify problems in the industry and explore possible solutions through research, collaboration, and innovation.
In 2012 the team explored: how to find music industry investors, engaging music consumers using methods often found in video games, LiveLunch daytime concerts, turning passive listeners into active music consumers, and enhancing the consumer experience at music festivals with technology.
Among the industry mentors participating in the project were Jay Frank, Former CMT and Yahoo! Music Executive, owner of digital record company DigSin; Barry Jeffrey, Vice President, WME Nashville; Sloane Scott, former sponsorship expert at George P. Johnson, social media strategist, and partner at FLO {Thinkery}; Tiffany Davis, Executive Director of IEBA, director of Membership Programs and Creative Services at the Academy of Country Music; Wayne Leeloy, Senior Director of Topspin; David M. Ross, President of BossRoss Media and Founder of MusicRow Magazine; Mark Montgomery, Music and tech entrepreneur, founder of Flo {Thinkery}; Joe Galante, former chairman of Sony Music Nashville; and John Pisciotta, Managing partner at Loudlab, founder of MusicSynk.
Belmont students selected for The Pipeline Project include Théo Halls, Kelsie Saison, Phil Haddad, Rachel Glidden, Kendall Durkee, Ryan McAdoo, Danielle Meeker, Erik Coveney and Matt Maher.
Members of the industry are invited to a reception at BMI on Nov. 8, from 5:30-7 p.m. to mark the wrap of Pipeline Project 2012. www.pipelineproject.org.
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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.View Author Profile
