Marketing Department Changes at CMHoF

The Country Music Hall of Fame and Museum has appointed Michelle Sabo to the post of Director of Marketing. Additionally, Meg Hershey has been promoted from Marketing Coordinator to Marketing Manager.

Sabo will report to Senior Director of Marketing Jeff Schwartzenberg, where she will be involved in development, management and implementation of the museum’s advertising and promotional strategies, in addition to overseeing the museum’s internal client service function.

Sabo brings more than 15 years of marketing experience to the museum, including six years as director of marketing at Outback Concerts in Nashville and over four years with Feld Entertainment in Pittsburgh where she worked with Disney on Ice and Ringling Bros. and Barnum & Bailey Circus brands. She holds a Bachelor of Arts degree from West Virginia University, and a Master of Business Administration from Belmont University.

Hershey, who joined the museum in 2010, will manage marketing initiatives while providing strategic planning and budget input for the museum. Hershey graduated from Pennsylvania State University with a Bachelor of Science in Public Relations.