Myspace is gaining users for the first time in recent memory. Since the site debuted its Myspace Music Player in December, it has averaged 40,000 new U.S. registrants daily—a total of more than 1 million new users in 30 days.
The player offers free streaming of 42 million songs, the largest online catalog in the world. Myspace has unlimited, on-demand listening, lean-back personalized radio modes, a sophisticated recommendation engine, and integration with Facebook.
Owners Tim Vanderhook, Chris Vanderhook, and Justin Timberlake continue to rebrand the site as a music and entertainment destination. In June they bought Myspace for $35 million from News Corp., which had paid $580 million for the company in 2005.
In January, monthly traffic on Myspace saw its first uptick in almost a year. The four percent increase to 25.1 million visitors, is still greatly reduced from the 2008 peak of 75.9 million unique visitors a month.
To experience the new Myspace music player, go to http://www.myspace.com/guide/music-player.
Category: Featured, Sales/Marketing
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Sarah Skates has worked in the music business for more than a decade and is a longtime contributor to MusicRow.View Author Profile
